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This site states the following, "The New Zealand American Association of San Francisco provides a social and networking forum for Kiwis and their American friends in the Bay Area." We noticed that the web site said " At the same time, we work to promote NZ - the people, the culture, the food and wine, the sport, the place and the hobbits! Our mission is to promote and foster good relations between New Zealand and the US through a variety of social and cultural events held in the Bay Area." It also stated " We are all ambassadors! Then log in for even more fun!." The header had New Zealand SF as the highest ranking keyword. It was followed by SF Kiwis, Kiwis, and Bay Area Kiwis which isn't as ranked as highly as New Zealand SF. The next words the site uses is San Francisco New Zealand. NZAASF was also included and will not be viewed by search engines.